15th Suzhou Creative & Design Cultural Industry Expo

One of Suzhou's biggest annual cultural and creative events returns to the Suzhou International Expo Centre, bringing together nearly 500 exhibitors from more than 30 countries and regions, as well as exhibitors from across China.

Now in its 15th edition, the Suzhou Creative & Design Cultural Industry Expo combines art, design, cultural products, animation, technology and entertainment in a large public exhibition.

This year's exhibition areas include Future Cultural Creativity, Museum Cultural & Creative Products, Theme Parks, Global Goods, Media & Cultural Creativity, City Cultural Creativity and Emerging Design Brands.

Expect everything from museum merchandise and new design brands to animation and character IPs, digital art, AIGC and immersive experiences. Exhibitors include museums such as the Yungang Grottoes, Zhengzhou Museum, Liaoning Provincial Museum and Xizang Museum, alongside attractions including China Dinosaur Park, Nanjing Hongshan Forest Zoo and Suzhou Amusement Land.
The Future Cultural Creativity area will showcase winning work from the 2026 Suzhou World Cultural Creativity Competition, including digital art, AI-generated content and immersive media.
There will also be a Gusu Prosperity Market (姑苏繁华集) combining creative products, tea and drinks, light food and interactive performances.

Xi'an Jiaotong-Liverpool University will also present its MEGA International Creative Media Festival, showcasing work in film, artificial intelligence, digital art and immersive media. The MEGA programme is bilingual in Chinese and English.

Good to know
This isn't simply an industry trade show. There are plenty of exhibits, products, interactive experiences and activities aimed at the general public, making it suitable for visitors interested in art, design, culture, animation and creative technology.